March 4, 2021

A daily dose of goodness: we speak to Lindsay Lorusso CEO and Founder of Nudnik Clothing

A daily dose of goodness: we speak to Lindsay Lorusso CEO and Founder of Nudnik Clothing

Lindsay Lorusso, CEO and Founder of Nudnik. 

Her lifestyle and work revolve around circular economy and sustainability.

She worked for 15 years in waste management & brought this vast knowledge to set up a no waste- upcycle- sustainable company with her twin sister. 

An active speaker & thought-leader on circular design and waste diversion.

Nudnik transforms 100% organic cotton off-cut fabrics, end-of-roll threads and trims into contemporary kidswear that can be composted at the end of life.

Fashion Facts
In most countries where garments are produced, toxic wastewaters from textiles factories are dumped directly into rivers; these contain substances such as lead, mercury, and arsenic. These are incredibly harmful to aquatic life & the health of the millions living by those rivers banks. The contamination also reaches the sea,  eventually spreads around the globe.

Water contamination in fertilizers for cotton production, heavily pollute runoff waters & evaporation waters.

It can take up to 200 tons of freshwater per ton of dyed fabric.

Every time we wash synthetic garments, about 1,900 individual microfibers are released into the water, making their way into our oceans. Scientists have discovered that small aquatic organisms ingest those microfibers are then eaten by small fish, which are later eaten by bigger fish, introducing plastic in our food chain.

A family in the western world throws away an average of 30 kg of clothing each year. Only 15% is recycled or donated, and the rest goes directly to the landfill or is incinerated.

Synthetic fibres are used in 72% of our clothing and can take up to 200 years to decompose.

The apparel industry accounts for 10% of global carbon emissions.

Every year, thousands of hectares of endangered and ancient forests are cut down and replaced by plantations of trees used to make wood-based fabrics such as rayon, viscose, and modal.

Products & services we discussed in this episode: 


The Paddy wax candles that Lindsay mentioned and that we fell in love with and ordered.
Amazone link:
Paddy Wax Candles 

The band Lindsay mentioned collaborating with:
The Tragically Hip

Australian Circular Economy

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Lindsay Lorusso Profile Photo

Lindsay Lorusso


After spending 15+ years innovating in the waste management space she launched her own business, along with her twin sister (also a waste management alum), to tackle a growing global waste problem through their clothing brand, Nudnik.

Nudnik is a circular fashion brand creating future-proof kidswear with organic cotton pre-consumer textile waste.

Nudnik has successfully completed programs at the Joe Fresh Centre for Fashion Innovation, Next Canada’s Next Founders program and EY’s Velocity.

Nudnik was selected for Desjardins Good Spark Program, a finalist for the BMO Celebrating Women Grant Program and as a leading Changemaker in the Changemaker Initiative with Startup Canada.